FAQs – Search Engine Marketing Series
Hi I’m Yvonne. Last week, I gave a presentation on SEARCH ENGINE MARKETING, to a group of 16 small business owners. Based on the overwhelming responses from our audience, I made notes of the 5 most common questions from the floor. Plus my answers. Please review them below.
What is the difference between SEO and PPC?
There are a lot of differences.
PPC is ad placement, seo is natural listing.
PPC has instant impact. SEO take a few months to see impact.
Generally we advise clients based on their objectives, for a tailored marketing plan.
This advice is free.
When do we use PPC and when do we use SEO?
Generally speaking, PPC for short campaigns, SEO for long term marketing of your business.
Based on a case to case basis, we use PPC and SEO at different times of a year. For a case to case scenario, please consult us.
Everybody is doing SEO, how can we different?
Our difference is, we give guarantees. Until your website improves in ranking like it should, we work for free. Based on previous case studies and current clients, website traffic increase at 200% within the first 3 months, then 100% in the next 3 months. At the 6th month mark, traffic steadies and your you reap the ranking efforts. Maximum website traffic is achieved at the one year anniversary mark. This is also why we advise a minimum one year contract for SEO.
Do you guarantee Top 3?
We guarantee you on first page for SEO and Top 3 for PPC.
What is payment terms?
A deposit is usually required to kick off the campaign. Then we split the payments into milestones. We also usually package online marketing plans into post-website service packages. Speak to us today to find out how we have designed a complete package that might save you more money than you think!