Features of our PPC packages
Paid search marketing, also commonly known as SEM or PPC* among business owners. It is an advertising avenue with Google to promote your business on the search engine and its partner sites. Google is just one of the oldest and most well-known way of driving paid traffic to your site. Paid searching marketing is also offered on other search engine such as Yahoo, Bing, and on large ad networks too.
Daily optimization is a large part of making sure the budget is well spent. Optimization include identifying negative keywords, adjusting bids to target effectively or cut loss, and dissecting and merging adgroups, are just some of the ways we optimize our campaigns.
A common misconception of Adwords is that is it expensive. A simple method can be developed to work within budget. To control cost, we work backwards. First we determine how much you are able to spend on one conversion/purchase. Base on your industry, we mine Google for relevant keywords and calculate the total cost for a set of clicks. Base on the industrial* standard conversion rate of 1%, we calculate how much cost + how many clicks it would take for one conversion. We then marry the cost per conversion with your budget and tell you, base on your budget, how many conversions will you likely get. This translates to your returns in revenue too.
*Conversion rate varies from industry to industry.
However, not many conversions can be measured easily in the case above. The best advice is for you to contact us so that we can determine a suitable conversion metric and also provide you, free, with a rough cost per conversion.
The most effective type of paid search marketing is one that allows us to track your results, whether it is an enquiry, purchase or signup. I’m sure, you as a small business owner, tracks offline marketing efforts, what more online marketing. In fact, I have good news, online marketing efforts are easier to track. Because we have web development knowledge, we can easily access your website to place tracking codes without messing up your site.
*PPC stands for Pay-Per-Click, as the name explains, client only pay for each click made by a user on the ad.